As the title implies, I made it home last night after attending a photoshop seminar by JB Sallee.  For those of  you who don’t know who he is, JB and his wife are award winning photographers in the Dallas/Ft. Worth area. They have won many awards for their photography and albums and I believe theywon the “photographer of the year”  for Dallas three years in a row.

Anyway, the most valuable thing that I took away from this experience is to focus on profits and productivity. 

Trim the Fat: If a product isn’t moving, replace it with something else.  Keep trying until you find something successful. Don’t hang on to products that don’t perform.

Time is Money: JB didn’t use layers, he didn’t use a tablet, he didn’t do alot of things that “photoshop experts” might reccomend.   What he did do was knock out great art very quickly and efficiently, allowing him more time behind the camera and less time in front of a computer.

He had two recommendations that really stuck with me:

  1. learn your keyboard shortcuts to speed yourself up.
  2. try to create something that “Uncle Bob” with the nice camera couldn’t create.

The examples he used were using “grunge” overlays and color variations in a composite.